Marriage vs. Single Life Essay

Living a single life can be significantly different from being married. A marriage traditionally marks the beginning of a family; on the other hand, usually being single means that having a different solo life. A single person would have more independence than a married person. The differences between single and married life range from very small to very large, but there are few core contrasts that show the main differences between the two lifestyles. One of the significant differences between married and single life is freedom. People who are married, their life would be much busier than people’s who are single. Married people have to take care of their children and their partners, while single people do not have family. For instance, if married people want to go out with their friend, they must get permission from their partners, before they go with their friend, whereas single people can spend their time with their friends anywhere and anytime they want. Married people might keep their job and their relationship might be outstanding, but from their wedding onward they must always think as a husband and wife. The decisions they make affect their future together. The things they buy have an impact on both of their finances. Everything they do must be considered from their husband’s or wife’s point of view. When people are single, they only have to consider their own interests when making decisions, but they are also short the emotional support that makes hard decisions easier to accept. The second difference between married and single people is free time. Being married is a lot like a second job. They have to work at it for it to be successful. Married couples need dedicated time to communicate with one another and help each other with their emotional and physical stress. Read more: Essay of Marriage and Single Life They tend to hang out with their spouses more than they hang out with groups of friends. This is not to mean that they lose their friends, but they do tend to spend more time at home with one another than they do out and about. Single people have time for themselves; therefore, they can choose to spend it with their friends, and they can go on weekend outings or just stay home to playing video game. Married couples may choose to do some things either together or separately, but usually with each other’s approval, while single people may choose to do some things by themselves. The third difference between single and married people life is the financial responsibility. Married people have more dependent on and responsibilities for their partner, while single people tend to be more independent, and they have much less responsibility. For example, I am single; I am responsible for one person; myself. If I lose my job, I am the only person who is going to suffer. However, married people have family, so they need to think about and see with their family, before they make any major decisions. Because married people have their spouse and children to care for, this requires a serious promise. This means that day to day decision making is slightly harder for married people than it is for single people. Also, people who are married split their income of each other, so they can solve their financial problems easily than single person. To conclude, the married life and the single life are totally different in three aspects: the way of us freedom, free time, and financial responsibility. In my view, married life is better than single life because married people distribute their problems, and they can solve their problems with the different opinions of one another.

New York’s Midtown North

New York's Midtown North is made up of several precincts, with one unique in the city: the CPP, or Central Park Precinct. The precinct is home to 42 species of birds year round, with up to 300 species sighted there at various seasons, and there are also squirrels, birds, fish, rabbits, turtles, frogs and other animals. There are not, however, any human residents. There is an enormous amount of human activity occupying the 840 acres of land and 150 acres of water. In addition to 58 miles of pedestrian paths, 6 miles of vehicle drives and almost 5 miles of bridle paths, there are also world-class attractions, including: 1. Tavern on the Green Restaurant 5. Loeb Boathouse (miniature sailboat club) 11. Bethesda Terrace and Fountain 14. The Metropolitan Museum of Art (NYPD Web site) The park itself was designed in 1858 by Frederick Law Olmstead and Calvert Vaux, two giants of architecture of the period. The nation's first designated public park, Central Park is laid out so that, even when the park is full of people and events, there are hidden, quiet places as well as open fields. Although between 16 and 20 million people visit the park each year, it is possible to feel completely alone with nature among the park's 26,000 trees. (One can also play tennis on 30 courts, or ball on 26 ball fields or swim in a pool at the northern end, or ride a merry-go-round not far from the Central Park Zoo.) (NYPD Web site) In addition, the â€Å"Delacorte Theatre has ‘Shakespeare in the Park' from mid June through the end of August each year. The Central Park Summerstage, located at Rumsey Playground – E. 72 St. and the East Drive, has free performances from June through the beginning of August on Saturdays and Sundays at 3 pm. The New York Grand Opera has free performances at various times throughout the summer†(NYPD Web site). It seems that of all the precincts in New York City, the CPP is uniquely appropriate for Problem-Oriented Policing. In addition, because of New York's position as a ‘world city' and after 9/11, the NYPD has also benefited from learning how to ‘surge,' a tactic that can be invaluable in a precinct where incidents are likely to happen at odd times at specific locations. Surging has lately been perfected for putative terrorist activities â€Å"At least three times a day, New York's intelligence division sends 100 officers to swarm a specific location that their information suggests could be a target. It's called a surge† (Montaigne, 2005). When a surge happens, officers spend the five or six hours after it fanning out into the neighborhood, shops and subway, asking questions and looking for anything suspicious. In 2004 and so far in 2005, there have been no murders in Central Park, and only one rape in 2005. Robbery, however, has increased, with none 6 in 2005 to date, and 4 in 2004. Felonious assault is down ho3wever, from 4 in 2004 to 2 in 2005 to date. There was one burglary in 2004, none in 2005 to date. Grand Larceny is also may be down for the year. In 2004 there were 11, with 7 in 2005 to date. Citywide, the murder rate is down, from 184 in 2004 to 161 in 2005 to date, for a 12.5 percent decrease at current rates. Rape is also down, from 627 in 2004 to 585 in 2005 today, a 6.7 percent rate of change. Robbery was up, however, from 7,638 for all of 2004 to 7,690 to date in 2005. Felonious assaults were down from 5,842 in 2004 to 5,430 t date in 2005, for a decrease of 7 percent. Burglaries were also down, from 9.981 in 2004 to 7,767 in 2005 to date, a 13.5 percent decrease. Grand larceny citywide was also down, although by only 1.8 percent, from 15,258 in 2004 to 14,976 in 2005 to date (NYPD Compstat). These statistics are surprising, in view of the difficulties inherent in patrolling Central Park. In 1965, poet Robert Lowell published a poem called â€Å"Central Park† that seemed to expose precisely what was happening then. each landscaped crag, each flowering hides a policeman with a club† (Quoted by Vitullo-Martin, 2003). Vitullo-Martin noted that â€Å"design elements that helped make the park a refuge from the city-secluded woodlands, hidden coves, paths that curve and dip from sight, Lowell's flowering shrubs-also made the park hard to protect or patrol. Central Park's fame and beauty made it a prized site for concerts, protests, marches, rallies and celebrations. But the huge crowds also attracted crime† (2003). Arguably, the factor that made the difference between then and now can be attributed to the characteristics of Problem-Oriented Policing. Compstat is an integral part of that strategy, showing police captains at a glance where the trouble spots are, both geographically and in terms of types of crime. According to Moore (2005), Problem-oriented policing (POP) â€Å"is a police management philosophy that entails SARA: scanning to identify, specify, and describe specific problems to include analysis in which the causes of the identified problems are explored fully and response that refers to the search for ‘tailor made' solutions to remove the specific or general causes of the problems through implementation of concepts supported by assessment concerning the process where the solutions implemented are evaluated in terms of effectiveness and strategies.† Although Moore's definition sounds overly analytical, in fact, POP depends for success on all the ‘buzzword' tactics of modern business: values, ethics, communication, vision and empowerment. Glassoock, writing in the FBI Journal in 2001, noted that although POP initiatives have had an excellent affect on external, end-product issues-that is, reduction of crime-â€Å"it seems prudent and appropriate to also apply the concept to internal problems.† Glassoock contends that the likelihood of success with the end product is â€Å"much influenced, if not driven, by the organization's internal constitution† (2001). A department must, he says, attend to internal issues with thoughtful deliberation. In addition, he recommends that so-called â€Å"outsiders† such as citizens and business leaders be invited to contribute to initiatives, and goes so far as to say that â€Å"To the extent that a police department remains open to the inclusion of these individuals, the likelihood of successful internal problem-solving increases† (2001). As noted, successful internal operations-including communication and empowerment, especially-are essential to producing the end-product, lower crime rates. New York City and especially the CCP, are heavily involved in just such efforts. Chief among its programs are an Auxiliary Police Unit consisting of men and women from 17 to 60 years of age. They patrol the park in uniform acting as the eyes and ears of the police. There are 42 members, whose work is supplemented by the work of 42 Parkwatchers, â€Å"concerned citizens who keep a watchful eye on the park. When criminal activity is observed they report it to the police† (NYPD Web site). It is obvious that CCP, perhaps more than other city precincts, interacts frequently and effectively with non-officer personnel who are trusted with important work. Another such outfit is the Roadrunners Safety Patrol. These helpers patrol in pairs and carry interwatch radios; there are 72 of them. An additional 70 New York Skaters Association members are also enlisted to provide information to the precinct (NYPD Web site). Perhaps the most famous of the groups assisting the CCP is the Guardian Angel Patrol. There are 61 Guardian Angels trained and enlisted. An essential part of the POP program is the Park Enforcement Patrol, or PEP. Established by the NYC Department of Parks and Recreation, it is a unformed patrol with the mission of providing safer parks, encouraging the public in the proper use of parks and discouraging the misuse and destruction of park property. â€Å"During the busy weekend and summer periods, and during all special events such as concerts and races, PEP officers patrol the park to help people enjoy the event and to keep order. If park users become ill or are injured, the PEP officer will provide first aid and request an ambulance and police. People in trouble and in need of assistance look for PEP officers. These specially trained officers also assist the N.Y.P.D. by enforcing quality of life violations in the park† (NYPD Web site). Working with them is the only volunteer ambulance service in Central Park, the Central Park Medical Unit, which responds to accidents â€Å"involving park users, bicyclists, rollerbladers, joggers, etc.. The Central Park Medical Unit assists the N.Y.C.E.M.S.† (NYPD Web site). The POP success doesn't depend entirely on uniformed and/or trained volunteers, however. The CCP's Robbery Reduction Unit consists of one Sergeant and five Police Officers who are deployed at â€Å"robbery prone locations† (NYPD Web site). Non-police work also becomes part of the mission in a POP-driven unit such as CCP. For instance, in concert the Central Park Precinct Youth Officers and Community Police Unit conduct truancy sweeps (NYPD Web site). While trying to keep kids in school, the precinct also tries to keep bicycles in the hands of their rightful owners. CCP runs a bicycle registration program in an effort to deter thefts (NYPD Web site). A unique N-Force is a unit consisting of one sergeant and three police officers that focuses on quality of life conditions; they are deployed at â€Å"areas that the precinct commander designates as priority locations† (NYPD Web site). In its dialog with the community, CCP also has a Community Council that meets with police officials to seek ways to solve local problems; the CCP council has 146 active members. Finally, CCP participates in a Thanksgiving Food Drive and a Winter Coat Drive, as well as Toys for Tots to help children in disadvantaged families (NYPD Web site). The first item on the NYPD mission statement is â€Å"To protect life and property, reduce crime, improve the quality of life while dealing with the citizens of this city with courtesy, professionalism, and respect† (NYPD Web site). It is apparent both from the crime statistics in this ‘global playground' and the number, range and type of community and quasi-police organizations that communications, values, vision and empowerment are working in this highly unusual precinct, in which there are no residents, but only visitors of every possible type and intent. Glassoock notes that since the 1980s, â€Å"law enforcement agencies have applied the concept of problem-oriented policing to many community problems, such as alcohol-related crimes, burglaries, graffiti, sex offenses, and trespassing† all of which a precinct that was completely park and special-use structures would be prone to have. Glassoock notes that â€Å"Because POP emphasizes solving a problem as the dominant decision-making mode, officers attaining management positions must rethink their decision-making styles learned earlier in their careers. They must consider that the appropriateness of different decision-making styles varies depending upon whether officers are responding to calls or solving problems† (2001). It is apparent that CCP has been successful.

On Dumpster Diving Essay Example | Topics and Well Written Essays - 250 words

On Dumpster Diving - Essay Example In the end, this contributes to wastage. For example, in the article, Eighner states that college students would throw away good items at the end of a semester even when such items could have lasted until the start of the new semester. It is also clear that the consumption culture in America encourages people to focus on the wants and luxuries- things they do not need. The culture of consumerism is one that can affect the economy greatly since it encourages wastage of resources. Eighner’s article also brings to light the kind of foods people buy. In this article, he notes that rarely does he find fresh foods in the dumpster but instead find food such as yoghurt, chocolates among others. This shows that consumerism is a culture that encourages people to engage n unhealthy consumption habits where little consideration is given to the quality of foods eaten. This can further be extended to other items as well, such as electronic devices and clothing. The fact that people are interested in satisfying their demands, little attention to given to the nature of these products and the harm they cause to the consumer and the

For or Against the thesis of The Dumbest Generation by Mark Bauerlein Term Paper

For or Against the thesis of The Dumbest Generation by Mark Bauerlein - Term Paper Example This was supposed to be a boon to the mankind, but is slowly turning out to be a bane. Lately, many researchers and experts have raised doubts over the positive impact of these technologies. One such argument is raised by Mark Bauerlein (2009) in his book â€Å"The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Dont Trust Anyone Under 30)†. The main thesis of the book is clearly stated in its subtitle: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Dont Trust Anyone Under 30). Bauerlein (2009) argues that the Millennials (generation born in 1980’s and 1990’s: age group of 12 – 30 years) have access to more technology and information than any other generation in the past, but they fail miserably to use that technology and information. They have failed to use the advents of the digital age to expand their knowledge and skills. Instead, the digital age seems to have contracted their knowledge and skills. This paper is an agreement with the above thesis and is aimed at proving the thesis right. The paper argues for the thesis of the book: â€Å"The Dumbest Generation†. The argument is supported by the numerous peer-reviewed articles. One of the main reasons that Bauerlein points out which has resulted in the poor state of the millennials is the fact that the digital media is intrinsic in nature. Books have been one of the main tools of passing on knowledge through the generations. But today’s under 30’s generation do not read books at all. Veteran English teacher Kelly Gallagher has pointed out that there is a widespread lack of interest in reading among students. Students read very less and as a result have no ability to comprehend what they read. As a result of lesser reading, there is a gap in the prior background and knowledge that the students posses. Hence, they are able to read what’s on the page but fail to understand or comprehend what it is.

The core marketing concepts and various elements of marketing process Essay

The core marketing concepts and various elements of marketing process adopted by Apple - Essay Example Apple is one of the most successful companies of the current world in the electronic industry (O'Grady 2009, p.5). In fact, the company has witnessed tremendous growth since 1984 becoming a household name. All these are attributed to the marketing concepts and processes it adopted in order to reach its targeted customers. Gill Amello, the former CEO of the company pointed out that Apple’s marketing concepts are based on the scarcity and social proof powers (O'Grady 2009, p.5). In this regard, in order for the company to reach its intended customers, it adopted the ‘Golden Circle† marketing strategy, which entailed the why, how, and what. The â€Å"why† implies that everything that Apple do is aimed at changing the status quo and thinking differently from the rest of the competitors. The â€Å"how† pertains to the products manufactured by the company. In this regard, Apple has been at the forefront in making quality and beautifully designed products, w hich are user friendly to the customers. This has seen the company outcompete many of its rivals in the industry. The â€Å"what† has to do with the computers, in which the company has ensured that all its computers are of high quality and affordable to its customers according to O'Grady (2009, p.6). Apple has also used technology as its main marketing tool targeted at reaching the early adopters who then markets the products to the rest of the people (O'Grady 2009, p.7). This concept is termed the Law of Diffusion of Innovation. To achieve this, Apple has a team of experts that analyzes the needs, wants of customers, and adopts innovative technology in accordance with their needs. This has been witnessed in the popular iPhone and iPads, which have indeed changed the world. With these technologies, Apple has made it clear to its customers that no other competitor can match it in terms of quality and value for money (O'Grady 2009, p.7). However, once the products have reached the early adopters, these customers do the rest by spreading the good news about Apple’s products to the rest of the world. Source: O'Grady, J.D. (2009), Apple Inc. West Port, CT: ABC-CLIO. Thirdly, Apple believes that the key to success lies on being different from other players in the market while at the same time understating the needs and wants of customers. Apple is one of the companies that have faced many challenges over the past decade as was witnessed in the failure of Macs to catch in an industry dominated by PC. The failure was attributed to the fact that the engineers and developers of Macs assumed that they knew the needs of customers, which was not the case. Apple changed the situation towards the end of 1990s with the introduction of iMac, which came in several beautiful colors. This resonated well with the needs of customers, thereby seeing its sales go up. In addition, iMacs was also well received by customers because getting into the internet with it was qui te easy and faster as opposed to the Mac. This is because iMac only needs a plug in to the line of the phone, a feature, which did entice internet users (O'Grady 2009, p.9). Apple also considered tapping into a new market by introducing new inventions that are more efficient and cost effective to customers. It is noted that by the time apple was introducing the iPod in the market, there was already the mp3 player. This gave iPod a lot of competition for customers. Therefore,

Enterprise and Entrepreneurial Management Assignment - 3

Enterprise and Entrepreneurial Management - Assignment Example Fromt his paper it is clear that for the business plans that are externally focused, tend to include what is relevant to the external stakeholders, especially financial stakeholders. The externally focused business plan will be more focused on the team driving the business plan and financial performance. Internally focused business plans are intended to focus the organization in meeting their intermediate goals. These plans may include plans to develop new products, introduction of new services, internal restructuring, partnerships etc. that is required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.This study outlines that business plans can be used as decision making tools. Business plans in this case can help the organization stay focused in meeting its goals. During conflicts of investment directions, the business plan can be used to guide new investments, since the business plan is a representation of all the business aspects as it will show the marketing, operational, financial and human resourcing plan.  The preparation of a business plan draws people from diverse fields as one field is not sufficient enough to achieve the objectives of any business. Disciplines involved in the development of a business plan include: marketing, operation management, finance, management, and human resource, supply chain management, etc.... The preparation of a business plan draws people from diverse fields as one field is not sufficient enough to achieve the objectives of any business. Disciplines involved in the development of a business plan include: marketing, operation management, finance, management, and human resource, supply chain management, etc. Therefore the development of any business plan should be inclusive so as to gain from the knowledge and expertise of other fields (Stevenson & Gumpert, 1985, pp.85-94). 2. Idea generation A business idea can be defined as a concept to be developed and used to start a commercial venture. The concept can be about a service or a product that can be transformed into revenue generation. The business idea is the seed for a business venture without it, there is no business. Not everyone is endowed with business idea generation capabilities, idea scan be generated by an individual or as a group. The idea has to be modelled to make it viable for a business venture. Before start ing a business, an idea has to be developed and tested. Ideas can be tested by feasibility studies and piloting. If the tests prove viable then the business can start. Feasibility studies helps to sharpen business ideas as it brings the idea closer to reality from an idealistic position. At the same time, an idea can be good, tested and proved to be viable, however if the timing of implementation is bad, then the business will fail. Therefore the timing for business start should also be right (Stevenson & Gumpert, 1985, pp.85-94). 3. Strategic objectives The strategic objectives part of the business plan is focused on addressing how the company intends to get where they are going, defines the broad approach to the achievement of the

Achieving Sustainable Development in Construction Essay - 1

Achieving Sustainable Development in Construction - Essay Example In UK planning system, the notion of sustainable development is thoroughly expressed from national level, through the regional level, and finally touching the Local Development Framework. Nevertheless, how far a principle of sustainable development is adhered to in local planning could be different from one area to the other. The concept of sustainable development can be traced from various meetings held during the 1970s and 1980s. The 1972 UN Stockholm Conference on the human environment was one such initiative taken for the first time on global scale over the negative impacts of human functions causing harm to the environment. The concept of environmental security was advanced through the 1980 World Conservation Strategy planned by the International Union for the Conservation of Nature in collaboration with the UN Environment Program and the World Wildlife Fund, for the welfare of mankind. Later, in 1987, the UN-sponsored Bruntland Commission issued a report, Our Common Future that attracted the attention on global poverty and degrading environment, which culminated in grabbing global attention through the 1992 UN Conference on Environment and Development, in Rio de Janeiro. It paved the way on reaching global agreements over sustainable principles and action agenda over it (The Sustainability Report par. 3-7). The Brundtland Report 1987 The Brundtland Report (WCED 1987: 5)) has stressed on specific aspects of the definition of sustainable development, which is for â€Å"ensuring a better quality of life† to be attained through improved economic and environmental conditions. Sustainable development should be beneficial â€Å"for everyone†, assuring socially sustainable development. Stress is on sustainable development â€Å"for future generations†, which means all the three aspects, social, economic and environmental should be sustainable for attaining equal development of the present generation along with posterity (Lafferty 5). The Brun tland Report strives for â€Å"Common Action† on environmental policy by adhering to two methods, first, by following the ‘standard agenda’ on environmental policy, law, and institutions that create positive environmental impacts. Secondly, it advocates adhering to such policies that help in creating that positive impact. These two approaches indicate a unique way of addressing the problems and at organizations on resolving them (Lafferty 5). It is critical for the sustainability motive under the policy that its ecological aspects are discussed at the same time when other aspects such as the economic, business, energy, agricultural, industrial, and other aspects on the ditto agendas and in the same national and global level institutions are analyzed. The Bruntland Report admits it to be the leading challenge of the 1990s to include the objectives of sustainable development in the terms of reference of the government-formed committees to formulate concerned states ’ policies and planning besides managing with leading sectoral and global policies. Not only this, the concerned states are expected to take full responsibility of implementing such policies, programs, and budgets to support development that is ecologically and economically sustainable (Lafferty 5). United Nations Conference on Environment & Development, Rio de Janeiro 1992 It was an unusual UN conference on environment and development held in Rio de Janeiro in 1992, known as the Earth Summit. It was extraordinary because of its huge attendance and range of the issues discussed. After a lapse of twenty year in organizing another global scale conference on env

Individual Development Paper Essay Example | Topics and Well Written Essays - 750 words

Individual Development Paper - Essay Example The ability to understand what the other is going through helps in all the segments of our waking life and livelihood like management, sales, marriage and parenthood. Strengthening this aspect of my emotional intelligence would really mean that I have already taken care of the earlier three aspects of emotional intelligence. Goleman opines that empathy builds on self-awareness. People who cannot read their own emotions are alexithymic, they are confused and bewildered about their own and other peoples' feelings. I suspect that I am a bit of an alexithymic myself. Once during my adolescence my house was flooded, I remember that I did not react at all and continued doing whatever I was doing instead of panicking and controlling the situation. At that time I thought I was rather cool, but now I realize that I was too detached and cold (not cool as I had earlier thought). Had I been empathetic I would have perhaps cried yet swung into action for either throwing out the water or stemming the source. This cold trait has surfaced time and again in my dealing with my business employees as well. I am not able to comprehend when they drop work due to personal emergency. It seems to me that work has less priority in their life than their domestic troubles. I am able to now understand why my subordinates find it difficult to confide in me, why I am usually am the last to know about the problems brewing in the environment. Root cause of this shortcoming is that I need to have empathy towards others. The plan is to improve my cognitive skills which will include: Set a role model. There are a number of people I know who are naturally empathetic towards others. I will have an inner voice mapping my emotions or lack of them against those of the role models. It would be easy to emulate them initially whenever I feel emotionally blank. Self-motivation- I will reinforce my behavior by constantly conducting an inner conversation with myself, to help me manage challenges or difficult situations. Learning social cues - I will try to see my self as part of a larger social fabric and try to react to situations from community's point of view. Recognize facial expressions, tone of voice and gestures and anticipate other person's state of mind. Others too- Try to understand from others perspective too and see if my state of mind is broad enough to take a just decision or too narrow that I am considering only myself in the outcome. Listen sympathetically - Not to interrupt or contradict till the speaker has finished and his /her message is understood completely. Maintain eye contact, gesture warmly and keep relaxed at all times. The key to know if my plan has worked is the enhancement of following traits in my personality: More responsible and assertive without being abusive More popular and dynamic Enjoy meeting others and help in solving their problems Greater understanding of others perspective and being more concerned Better at resolving conflicts, rather than being the cause of conflicts. Subordinates become friendlier and confide in me. The basic competency needed to develop empathy is self awareness. It means that I have to have the ability to recognize my own feelings. I have to be open and clear about my emotional reactions to different situations. I have to be motivated to develop empa

How Insurgencies End Assignment Example | Topics and Well Written Essays - 1000 words

How Insurgencies End - Assignment Example However, most factors are frequent in majority of the cases. Fundamentally, insurgency results primarily from political and monetary differences. Consequently, the opposition opts to resolve the disparities by combative means resulting in an insurgency. This write-up highlights factors that have characterized the conclusion of countless insurgencies. Additionally, it highlights details a conflict that has transpired recently. Conspicuously, time has a noteworthy implication on the conclusion of any conflict. According to the Rand study, an insurgency tends to fade over time1. The report discloses that countless insurgencies commence vigorously: nonetheless, the rebel become weary over time. The weakening of such rebellion is attributable to numerous factors. First, the administration will counter any uprising that seeks to oust it from authority. Subsequently, the insurgency’s followers diminish due to the military confrontations that they encounter. Additionally, the authorit ies utilize state resource that can sustain a military offensive over lengthy durations. Conversely, most insurgencies have no sustainable funding. The scarce funding diminishes the duration, which the rebels can sustain the conflict2. Hence, time establishes the culmination of any conflict. ... Initially, the Sri- Lanka dissenters, the Tamil appeared to have outwitted the authorities and inhibited a sizeable territory. However, the Sri-Lankan regime reconstituted its strategies towards the insurgency3. The administration undertook a vicious offensive against the radicals, which concluded in the administration recouping the region that the Tamil Tiger inhibited. Time allowed the government to gather appropriate resources, which enabled the offensive culminating in the subduing of the Tamil Tigers. Leadership and following denotes another critical aspect with a key bearing on the conclusion of any insurgency. The leadership is critical in any insurgency since it not only identifies the strategies, which the conflict will adopt but also unites the followers. This is critical since most insurgency face well equipped regimes, which are willing to commit enormous resources to crash any insurgency4. The leaders guide the momentum to attain the course of the rebellion. However, som e of the leaders die or defect; consequently, resulting in a gap in the top brass. The enemy faction can utilize the leadership vacuum to subdue the rebellion since they lack individuals to provide apposite strategies that any insurgency requires for its survival. Furthermore, strong leadership limits infiltration by counterinsurgencies from enemy factions. Infiltration avails the adversary faction with suitable data on the intended strategies of the rebels. Consequently, allowing it to institute apposite measure to counter the insurgencies. Diminishing following also renders any insurgency vulnerable since it has few combatants. Nevertheless, many insurgencies succeed despite having fewer followers like the ousting of Batista’s rule by Castro in Cuba. Castro had a

Scool Uniforms Essay Example for Free

Scool Uniforms Essay School uniforms help improve students behavior in class because they are more focused and feel like they belong. For example students who wear uniforms will have better self-esteem. As stated â€Å"uniforms do eliminate competition, pressure and assaults perpetrated by older kids on younger students for their sneakers and possessions. They also help some students focus better In class† (Daniels 1). If lesser students are being picked on because of their clothes more students will have a lot of confidence with their classes. With uniforms students will feel like they belong in class. Also it is proven that less students drop out of school. To illustrate â€Å" a study was released by the Harvard school of education research found that the Long Beach school district ,among six districts in the nations, 34 largest cities dramatically reduced their dropout rate†(Thompson 16). Given this fact lesser students will drop out of school. Thus proving that uniforms help students feel welcome in school. Lastly uniforms prepare students to learn. As stated â€Å"poise and students are more well behave when they are being dressed for the occasion of learning â€Å" (Pros vs. Cons) . Students are dressed for success. Even though some students don’t like the policy of uniforms they still are ready to be successful. Therefore not only do uniforms help improve students behavior in class but also reduce school violence. School uniforms reduce school violence because everybody wears the same clothes. For example uniforms make school a safer environment. Specifically â€Å"can play a significant role in reducing security threats and improving school safety†(Jeffery 42). Uniforms reduce security threats because fewer students are wearing gang affiliated clothes. With no gangs in schools there will be less violence. Also school uniforms go far beyond keeping students safe. As stated â€Å"schools with uniforms say that their students have better self-esteem because without the name clothing on display the students are placed on an equal level†(Terry 9). Not only do uniforms keep students safe but bring students together. When students are together as one they make the school a better place. Lastly most students are judged on their clothes and competition. As stated â€Å"uniforms do eliminate competition, pressure† (tom 43) this allows students to focus better. The school would be a better place because the students wouldn’t have to compete to see who has better clothes. Not only do school uniforms make the school a safer environment but they also help families the cost and time of buying clothes. School uniforms help students achieve success by not having families pay for clothes and save time looking for the latest brands. For example school uniforms would benefit parents cost wise. As stated â€Å"school uniforms would save parents money, the upfront cost of a uniform would be much less than a new wardrobe of the new coolest styles. (Teen Problems). Parents who are not doing well with money wouldn’t have to pay that much for the cost of uniforms. If parents were to buy uniforms they would save money and wouldn’t have to buy clothes all year long. In addition Students that are usually late to school because they have to get ready don’t have to be late anymore. To illustrate â€Å"school uniforms would save ti me for both parents and their children. Children would not have to think about what to wear in the morning and parents could not afford for their children to be late. †(Pros vs. Cons). This would benefit parents because they don’t have worry about their kids being late and eventually have to be kicked out of school. This help students achieve success because they don’t need to worry about being late. Lastly school uniforms would benefit the students because if the student was poor nobody would know. As stated â€Å"children who come from a less fortunate economic background would not appear to be â€Å"looking† or made fun of because their parents could not afford to buy them the newest trendy garments ,as children are very often harassed or embarrassed because of their clothe†(Marshall 24). If a student was being bullied on his clothes this would stop because everybody is wearing the same thing. This would help students with their self-esteem in school. School uniforms may help families but some students may disagree that it’s a way to take away ones individuality. School uniforms will restrict the outward expression of a student’s individuality. For example schools are taking away the students’ rights to express themselves. As stated â€Å"by instituting a uniform policy, schools are taking away kids individuality†(Ann 2). Some students thrive on individuality with uniforms they can’t. Although some students don’t think uniforms are right the schools main priority is to educate and in order to do this the school must have a safe learning environment. Second some students think that uniforms make them blend in. to illustrate â€Å"schools primary function is to educate, but secondary is a platform for socialization where clothing can play a role and with uniforms this makes it difficult for students to stand out† (Thomson 1). Students’ self-esteem may go down because they can’t wear their own clothes. However for other students it creates a sense of belonging. Even though students may think that uniforms take away their freedom of expression it is the schools responsibility to educate with a safe and welcoming environment. Research shows that students can achieve success by wearing uniforms therefore it is a great idea to enforce a policy on school uniforms. If schools everywhere were to introduce a school uniform policy there would be a dramatic change in students would feel motivated to go to school because they feel like they’re welcome. Perhaps schools everywhere should have a policy on school uniforms.

Brand Improvement Recommendations for Toyota

Brand Improvement Recommendations for Toyota Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering into the market. There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade and business that lead to increase competition. Many business organisations have found greater opportunities in overseas market, and free trade policies and agreements between multiple countries facilitated their market expansion programs. The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure entire trade and business. The management tasks and operational process are now backed with technology like e-commerce and e-business. A better grip of technological advancement helps a business organisation to gain an upper hand position. Finally, enhancing economic condition of consumers and increasing their disposable income have strengthened their purchasing power. This has also changed their consumer buying behaviours and they have developed their specific brand preferences (Vashisht, 2005, p.68). In the modern and competitive business world, business organisations always try to position itself in market for avoiding unnecessary competitions. In this process they aim to achieve strong competitive advantages and core competencies that enable them to gain upper hand position in the market. There are multiple ways to achieve competitive advantages; however, brand development is the most preferred way for creating high business value. The increasing demands of brand development is due to two primary factors i.e. urge for acquiring higher market share and increasing concern towards consumer value. The modern management style and thought process of decision makers have transformed. The modern management concept more focuses on long term benefits by creative a sustainable businesses environment where stakeholders wealth and value creation is the first priority. When a company is able to meet these responsibilities towards stakeholders, society, community and environment, it is able t o create a high brand image in the market. Managements in modern organisation culture follow management theories and models which are very effective in achieving common organisational goal. In this respect, they concentrate on two-way communicational system within cross-functional teams and with its consumers. For example, the existing management system deliberately tries to implement integrated marketing communication that focuses on better marketing strategy for enhancing consumer values. These efforts made by the modern managements are very helpful in brand development and hence, they try to draft specific plans for branding strategies. This paper will attempt to deal with brand improvement strategies for Toyota Motor Corporation and primary aim of this paper is to offer a plausible set of recommendations based on findings of primary research and secondary research data analysis. At first, a brief description of Toyota Corporation will be offered to understand fundamentals of it. The second section will explain the research question and objective based on which the entire research methodology will be constructed to obtain viable and valid results. The third section will present theoretical background and models relating to marketing and branding. Marketing and branding are interrelated with each other and the later is an integral part of marketing. Multiple marketing theories and models are very helpful for brand development. Moreover, many scholars have developed brand specific theories and models which facilitate brand management tasks. The fourth section will include the research methodology, and research framewo rk will be framed as per the requirements of this research paper. Finally, based on data analyses and its findings, the entire project will be summarized and a set of credible recommendation will be developed. Chapter 1 A Company Overview: Toyota Motor Corporation Toyota Motor Corporation is a multinational automobile company and it is famous as Toyota in global market. The company is a Japan-based company and it is present in the most of the international markets. Sakichi Toyoda laid the foundations of automobile company and latter, in 1933, his son Kiichiro Toyoda opened an automobile department after conducting an extensive research on engines powered by gasoline. Automobile department was known as Toyoda Automatic Loom Works, Ltd. One of the sister company of Toyota, called Hinode Motors (now known as Aichi Toyota) introduced its first A1 prototype cars and G1 truck during 1935. In 1937, Kiichiro Toyoda established Toyota Motor Company Ltd. and in 1938 he started producing SB trucks in its Honsha plant in 1938 (Toyota-a, 2011). Toyota brought a revolution in automobile industry of Japan during 1930s to 1950s by incorporating innovation and growth oriented business model. At present, Toyota is one of the leading and the largest automobile manufacturing in the world. It is also one of the pioneers in automobile innovation which is the companys core value. The technological expertise is prime competitive advantage that has helped the company to cater the global automobile market. Since the inception of Toyota, the company is committed to produce reliable and value added vehicles, Innovation is the major tool for the company and it also uses its technological expertise in meeting social and environmental responsibilities. In order to operate in the global market, the company has formed its seven specific guidelines and principles. These principles mainly include with business ethics, respects and honour for every country and its culture, and develop a growth oriented organisation with the business partners etc (Toyota-b, 2011). Presently, Toyotas global headquarter is at Toyota City, Aichi of Japan and its president and representative director is Akio Toyoda. As of March 31, 2010, the company owned nearly 397.05 billion yen of capital. It has a number of subsidiaries and affiliated companies over the world and currently, it has nearly 320,590 employees in its international business (Toyota-f, 2011). Currently, Toyota is trying to use its innovation for bringing development in the society and environment. The company has realized increasing negative impacts of industrialization and carbon emission from increasing number of vehicle. Therefore, the company is now focusing on eco-friendly cars like hybrid and electronic cars. Toyota has identified three major environmental issues relating to its vehicle manufacturing and hence, it has developed and incorporated necessary steps for making the things better for environment. Firstly, it attempts to enhance its transmission and engine efficiency by downsizing measures. Secondly, energy management is another major task for Toyota in this respect. Finally, for reducing overall vehicle load, it tries to lessen rolling resistance, air drag and vehicle mass (Toyota-c, 2011). Quality and safety are two major parameters for Toyota and hence, the company strive to bring constant development in its operational and management process. Toyotas production system â€Å"is steeped in the philosophy of the complete elimination of all waste imbuing all aspects of production in pursuit of the most efficient methods† (Toyota-d, 2011). The global operation of Toyota is primarily based on two concepts of modern management. â€Å"The first is called jidoka (which can be loosely translated as automation with a human touch) which means that when a problem occurs; the equipment stops immediately, preventing defective products from being produced† (Toyota-d, 2011). The second concept is the just-in-time process that helps it to maintain a smooth process of operation without maintaining high inventory. Table 1: Consolidated Vehicle production As Toyota has been able to capture significant share of market in these regions, its financial position has been quite strong. The following table and graph present key financial performance indicator and sales revenue by region. Table 2: Consolidated Performance As per the above figure and table, during 2009, Toyota faced loss due to the effect of global economic crisis. However, with the recovering economy, the company has been able to regain high profitability. From Japan and North American market, Toyota earns the highest revenue. Besides, from other markets like Europe and Asia, the company generates high revenue. Toyota was in the face of a grim crisis when one of its leading models of the Lexus and Prius brand was badly hit by a series of manufacturing defects in the US which led to loss of innocent lives. The company had to pay a major price for this defect as its public relations strategy was widely criticised. In addition to this the company had to face major lawsuits which led to payment of hefty fines by the company and large scale product recall that had a wide impact on the brand image of the organization. The discussions have pointed out the fundamental features and condition of Toyota that make it a successful company in the global automobile market. The efficient operations with technological expertise are the primary base of the company. In each market, it has developed trust and confidence among the target consumer group and hence, it has been able to capture higher market share. Research Question The research paper will be looking at the branding strategies which Toyota may adopt to augment its tarnished brand image. The discussion will be carried out with an analysis of earlier branding strategies of Toyota. Adding to it, some relevant branding strategies of other leading organisations will also be taken into account; so that, an appropriate branding framework can be developed for the company taking references from the company as well as its competitors. Chapter 2 Literature Review Branding â€Å"[Branding is] a 15-second elevator pitch that every employee in the organization can not only get and articulate, but can talk about their role in bringing that to life† -Davis, M. S. (Wiley, 2003, p.1). In todays competitive world of business, marketing and advertising have significant contribution to create ‘branding of any product or service or may be of a whole organisation. The significant portion of branding has experienced a dramatic shift in the last few decades. Both the traditional branding and the role of brands were subject to continual review and redefinition. According to Kotler, a brand can be defined as â€Å"the name associated with one or more items in the product line that is used to identify the source of character of the item† (Guzman, n.d., p.1). The American Marketing Association (AMA) has defined a brand as a name, sign, term, design symbol, design or a combination of them which are intended to categorize the products and services offered by one seller or group of sellers. The brands are also used to differentiate them from those of their competitors. Keller has expressed a different view. According to him, whenever an organisation introduces a new name, symbol or logo for a new product, he or she has created a brand. However, today those brands mean much more than that. According to these definitions, in simple term it would not be wrong to say that the brands act as identifiers. Earlier, brands and brand building processes would be thought as just another step towards the marketing or selling off products. Since a long time, brands were treated as a secondary step of the marketing process. According to Kotler, branding has become a significant issue in the product strategy. The brand communication strategy has its focus towards representation of the brand and the creation of the brand image. In the year 2000, Aaker and Joachimsthaler mentioned that as per the traditional branding model, the objective is to develop the brand image (Ali, 2007). The brand image is a strategy element driving the short term results of the product as well as the organisation. In the year 1997, Kapferer mentioned that the brand is an external sign whose responsibility is to disclose the hidden qualities of the product or service (Nijte, 2005, p.20). In todays competitive business environment, the challenge is to develop a string and distinctive image. The brand is expected to serve as the identifier of a product by displaying the distinguishing elements from the competition. Powerful brands develop meaningful metaphors in the consumers minds. The meaningful images are created through development of brand image and enhancement of reputation by differentiating and potentially having an affirmative influence on the consumers buying behaviour. The Keller Model has a considerable contribution in the branding theory. The model has identified the concept of customer based brand equity and the brand hierarchy. According to Keller, brand equity is the effect that the brand knowledge would have on the consumer response to the brand marketing, which would have the effect happening when the brand is known and the customers would possess favourable, strong and unique brand associations. This customer-based Brand Equity (CBBE) model has identified about four steps, representing the questions asked by the customers and displaying a branding ladder. In this model, each of the steps is dependent on the achievement of the earlier one. All these steps consist of six brand building blocks which would have a number of sub-dimensions. While building a strong brand, the objective is to reach at the apex of the pyramid where there would exist a harmonious relationship with the customers. At the very first stage, this model should represent a correct brand identity by answering the customers question ‘Who are you?. The aim is to develop an identification of the respective brand and display an association with the respective product class or the specific requirements. The initial stage involves of the brand building block ‘salience. The next step considers the question ‘What are you?. The question is answered through the establishment of brand meaning in their minds and associating the brand with certain properties. In this step, there are two brand building blocks: performance and imagery. The following step is ‘brand response, whereas the appropriate customer responses to the brand identification and meaning are brought out. This step is also achieved with two building blocks judgement and feelings and answers the question- What about you? The final step in the model is ‘brand relationships where the brand response is transformed to a passionate, active loyalty relationship between the customers and the brand. This stage addresses the customer question -What about you and me? The final brand building block is ‘resonance which is at the apex of the pyramid. â€Å"Kellers conceptual framework provides guidance in building, measuring and managing brand equity. While Keller claims that the model can be applied in a B2B context and a consumer environment, it does not appear to have been tested for industrial brands. The similarities and differences between business and consumer markets have long been debated with organisational buyers found to differ in many ways, suggesting that the application of such a model in a B2B setting will pose challenges† (Kuhn Alpert, n.d., p.3). Today, there has been a considerable shift in the brand management processes. Concerning with the brand management process, Aaker and Joachmisthaler have discussed the traditional branding model where the brand management team would be responsible for creating and coordinating with the brands management programs (Guzman, n.d.). In such a case, the brand manager was not at the top of the management hierarchy and his focus used to be the short term financial results of both the brands and products in the respective markets. The basic objective has been the coordination with the manufacturing and sales departments. The coordination is necessary in order to solve any problem associated with sales and market share. According to this strategy, the responsibility of the brand has solely been the concern of the marketing department. In general, majority of the companies thought that focusing on the latest advertising campaign would mean concentrating on the brand itself. The model is strateg ically significant and reactive rather than being creative and visionary. The brand has always been referred to as more like a series of tactics and never like any strategy. In 1997, Kapferer has mentioned that before the 1980s, a different approach was there towards the brands (Kapferer, 1997, p.23). Earlier, the organizations wished to purchase a producer of pasta and chocolate. After 1980, the consumers are looking for Buitoni and KitKat. Such an instance displays the fact that earlier, the consumers were not bothered about the brands; rather they were more focused on the required product. However, after 1980, the consumers are aware of the product names. Buitoni has established the brand name in pasta and KitKat has marked its position in the world of chocolate. This distinction is quite significant. In the first case, the organizations wish to purchase the production capacity and in the later years, they want to create a place in the consumers minds. In other words, the shift in the focus towards the brand would start as it was understood that the brands are more than plain identifiers. According to Kapferer, a brand serves eight functions: Identifi cation, Practicality, Guarantee, Optimization, Characterization, Continuity, Hedonistic and Ethical. Identification of the brand would enable the consumer to clearly see, make sense of the offer and to quickly identify the required after products (Kapferer, 1997, p.29). Practicality would enable the consumers to save on time and energy through identical purchasing and loyalty. Among the other function, optimization is significant one to make the customers sure of finding the same quality indifferent to the time and place of the product or service. The characterization in brand management reflects the confirmation of the product or service image, presented to others. There must be continuity in the brand which is supposed to bring in satisfaction through familiarity and intimacy with the brands, which were used or consumed by the customers since a long period. The brand is supposed to bring in satisfaction linked to the brand attractiveness; the brand is required to be hedonistic. Th e brand is also required to be ethical as satisfaction of the consumers must come through reasonable behavior of the products and those must be reflected in its relationship towards the society. Among these eight functions, the first two are quite mechanical and are concerned with the essence of the respective brands. The brands are expected â€Å"to function as recognized symbol to facilitate choice and to gain time† (Guzman, n.d., p.2). The next steps are meant for reducing the apparent risk and the final three steps are related with the pleasure side of any brand. The brand value emerges from its ability to attain an exclusive, positive and significant mark in the minds of a large customer base. As a consequence, the organizations must carry out branding and brand building to develop the brand value. He has perceived the brand value to be in monetary terms and accounted the same in the intangible assets. However, according to Doyle, brands fail to explore the value creatin g opportunities if the managers pursue strategies, not oriented to maximize the shareholders value (Guzman, n.d.). There are four factors which could be there in the consumers minds and which could be combined to establish the perceived value of any product or service brand. This would also determine the â€Å"brand awareness; the level of perceived quality compared to competitors; the level of confidence, of significance, of empathy, of liking; and the richness and attractiveness of the images conjured up by the brand† (Guzman, n.d.). According to the theory by Kapferer, adding brand image, perceived quality, evocations, familiarity to the brand awareness would create the brand assets which can also be thought as the brand added value perceived by the customers (Kapferer, 1997, p.123). Deducting both cost of branding and cost of invested capital from the same would be equal to the finance value of the brand or brand equity value. Brand Identity ‘Identity is very significant for any individual or for any entity to make others feel its presence. In case of marketing, it is very necessary to remain in the mind of target consumers and in the market. It is very important for any business organisation to create a unique identity in market and this identity is very crucial for generating sales revenue. The business organisations or companies can develop identity as per its corporate name, product or services. There are some examples of such identity. Xerox Corporation is a world renowned company that offers printers, copiers, scanners, projectors etc. The company was very successful for its photocopier machines. It used it corporate brand name for marketing the photocopier machines and now, the photocopier machines are now famous as ‘Xerox Machines. Another famous example of developing identity using product name is ‘Marlboro Cigarette. It is the worlds largest selling cigarette brand manufactured by Altria Group Philip Morris International. The companys corporate identity is not so popular but it is popular for its product identity i.e. Marlboro. However, the above examples have been explained to make understand the importance of identity for being successful in market and for being famous among the target consumers groups. Therefore, every company must try to build its unique identity though its corporate name, product or services. Each product or services and each company have its own unique identity and consumers perceptions for each identity are different from other competing product. For example, consumers perceive Mercedes as premium brand as it offers its premium cars to very niche market. On the other hand, Wal-Mart is perceived as low-cost brand as it offers ‘every day low price to its consumers (Talley, 2011). Both the companies (Mercedes and Wal-Mart) have developed their own typical identity as per their core marketing approaches. The above discussion has focused on importance and some example of identity. In marketing this identity is known as ‘brand identity. Different scholars and critics have presented their views regarding brand identity and how it is important for companies for their sustainability in a market. In this respect, Jean-Noà «l Kapferer has related the brand identity with globalisation. He has offered the definition of brand identity from the globalization perspectives. He believes that brand identity must help a company in globalising of its brand image. He has explained that â€Å"the brand must have as identity that will serve as medium for its globalisation, in both tangible and intangible terms† (Kapferer, 2008, p.488). Sometimes, brand identity and brand image is considered to be similar or identical but these two terms are very different from others. The brand image of company or of a product can be defined through the others perception i.e. consumers view; whereas, brand identity is a companys attempt to project itself before its target consumers (Wilson and Blumenthal, 2008, p.58). Therefore, it can be defined that brand image is an outcome of an attempt to develop brand identity among the consumers groups. Hence, building brand identity is very crucial step for buildings brand image. In the process of framing brand strategy, establishment of brand identity is the foremost task for a company as it offers a company purpose, aim, direction and proper significance to a brand. In order to explain a brand identity, Aaker has identified three prime components in a brand identity. The following diagram shows these three components. As per the above figure, three essentials of brand identity are core identity, brand essence and extended identity. The core identity refers to the â€Å"timeless center of the brand† that must consist of basic features of a company like its values, ethics, belief etc (Salver, 2009, p.41). Brand essence can be defined as soul of a companys brand that makes the core brand more comprehensible, accessible and valuable. The extended brand helps to add more value to the core brands identity. These three components are not basic integral part of a brand strategy but understanding of brand identity helps brand managers in recognising the prevailing brand position (Salver, 2009, p.41). Toyota has attempted to develop its brand identity for each of its brand product like Lexus, Prius, Innova, Corolla etc. The brand identity is basically determined by specific features of the product. For example, Toyota Prius has been able to develop its brand identity among the tech-savvy and environmentally conscious people and Lexus had gained its specific brand identity among the luxury car market. Lexus has been a premium brand for its target consumers as they perceive Lexus as high quality and value added vehicle. Toyota has successfully understood the core brand identifies and brand essence, and it has promoted its distinct brand products in accordance to target market (Toyota-h, 2011). Brand Building To establish the strong brands in a cheaper, better and faster way, the organisations require pursuing a different, effective and efficient approach altogether to the brand building. The cornerstone of the brand building is the fusion of future economics, organisational capabilities and customer insights. Brand building demands the organisations to focus more on the segments which would drive the organisation develop organisation propositions and deliver products according to the customers preferences (McKinsey Company, n.d., p.12). Brand Awareness In the above sections of literature review, the importance and explanation of brand image have been discussed. However, without proper understandings of brand identity and brand awareness, the brand image cannot be formed for target market. A company can build a higher brand image in the mind of consumers when it is able to successfully create its pre-determined brand identity through brand awareness programs. Therefore, the importance and understanding of brand awareness is significant in brand image building process. For building a strong brand, it is necessary to incorporate brand identity and brand awareness. The following model shows the importance and correlation between brand identity, brand awareness and brand image. The above model shows that in the process of brand building, brand identity and brand awareness are the two primary areas followed by brand image association, brand quality, brand loyalty and brand broadening. As per the above figure, brand loyalty is an outcome of brand image that is an effect of successful creation of brand identity and brand awareness. Brand loyalty provides a company a competitive advantage over its key competitors that helps it to counter and avoid unnecessary competition. Brand loyalty can be defined from the availability of brand loyal consumers. However, Knox and Walker has identified that there is significant difference between brand loyalty and repetitive purchasing (Ranchhod and Marandi, 2007, p.80). They explained that â€Å"this lack of clarity has led to a great deal of difficulty in interpreting many of the brand loyalty studies† (Ranchhod and Marandi, 2007, p.80). However, they also admitted that brand loyalty also includes the repetitive purchasing and word-of-mouth marketing from consumers end. Therefore in order to develop significant amount consumers, plausible brand awareness programs are inevitable for a company. Brand awareness defines the strength of a brand in a consumers mind, and a strong effect of brand awareness determines the longevity of brands image in target consumers mind. According to Keller, brand awareness includes performance of brand recall and brand recognition. Bran recall refers to consumers ability to regain a brand from their past experiences while making any buying decision. Brand recognition is consumers knowledge regarding a specific brand. The consumer should be able to recognise their brand when they are given wide ranges of choices. McLoughlin and Aaker have been able to understand major draw backs in implementing brand awareness programs for a company. They believe that, most of the companies consider brand awareness as a promotional mix and hence, they more focuses on promoting a product rather than brand development or brand awareness. Brand awareness is also very necessary for creating brand equity. McLoughlin and Aaker have designed a model showing brand aware ness and its important outcomes. As per the above figure, brand awareness is directly related to brand equity which includes brand related assets and liabilities. Successful implementation of brand awareness and better brand equity lead to develop higher brand loyalty and brand association of consumers. While discussing about the brand awareness, it is necessary to deal with the consumers buying behaviours. Brand awareness deals with consumers perception for an offered brand that helps them in recalling the past experiences while buying. The influences of brand awareness are very substantial in the process of making a buying decision. Gustafson and Chabot have provided five major steps for planning and implementing brand awareness. These five major steps are given below. Cleary identify and understand potential target consumers and market Develop a unique name, slogan, and logo for a company or for offer product brand Offer value added features and services along with offered branded product or services Effective promotional mix and advertising focusing on brand creation Develop proper public relation with consumers by following-up the post-sales period (Gustafson and Chabot, 2007) The above steps are very helpful in establishing a strong brand awareness programs to build brand image in the mind of target consumers. Recently, Toyota has faced a drastic brand crisis in its Swedish market due to quality issues. It caused to develop a negative brand image in the mind of target consumers. Moreover, in American market, the company faced a crisis, and mass media played very active role in spreading the ‘Toyota crisis news. However, due to previous effective brand awareness programs, certain group of loyal consumers were not influenced by that crisis news. This case provides an evidence for the importance of brand awareness creation in the mind of the target consumers. On the other hand, the prevailing management of Toyota was not able to cope up with that crisis situation. In such situation, management could have restructured its entire brand awareness program to maintain its corporate image (Feng, 2010). Brand Positioning Brand Positioning can best be described as the process of identifying the niche of the market for a certain brand. This can be assumed as one of the oldest marketing tricks as it was found as early as in 1969. During the start of marketing policies the organizations focused only on the benefits which took them away from competition in the market which may also form differentiation. When we talk about the term ‘positioning we need to realize what it actually means. It can be defined as making a place in the customers memory, providing them with reasons or characteristics of brands that would make them choose their brands instead of same brands in the industry from different

Confucius on Humanity :: Philosophy

Confucius on Humanity ABSTRACT: The basic conception of Confucius' philosophy is ren, i.e., humanity, while humanity is at the same time the leitmotiv of our epoch. This accounts for why the Confucian idea is close to contemporary readers and why his teaching principles and methods has maintained vitality throughout history. Confucius explained humanity as 'to love the people,' or 'to love the masses extensively.' This led him to provide equal opportunities in education and to carry out teaching activities in dialogue with his disciples. The overall development of everyone's potential ability constitutes the most important part of Confucius' notion of humanity. He practiced moral education, intellectual education, physical education and aesthetic education through his 'six artcrafts': 'The wise have no perplexities, the humanists have no worries, the courageous have no fears.' His philosophy originated from his political practice and teaching activity. Based on experience, its principles and methods are pragmatic r ather than speculative. Confucius has been honored as a paragon of virtue and learning by Chinese people for thousands of years. The main documents of Confucian philosophy consists in recorded dialogues and discourses with his disciples: The Analects. Thus it may seen that his lectures sent forth an amiable intimacy, and his philosophic discourses were characterized distinctively by an element of feeling. Having acted as shepherd, trumpeter and storekeeper in his early days, Confucius eventually turned out to be the most famous and learned scholar in his time by staunch studying independently. From his thirtieth down to his death, there were thousands of students following around him. Even after his death, his tomb had been guarded by lots of disciples and admirers ,and the place turned to be a village at last. With his achievements and prestige, Confucius had been honored for a paragon of virtue and learning by Chinese people for thousands of years. The main documents of Confucian philosophy consist in the recorded dialogues and discourses between him and his disciples. Thus it may be seen that his lectures sent forth an amiable intimacy, and his philosophy in that time could only be a naive empiricism brought forth by the special situation rather than a great set of speculative metaphysics. I. Humanity Principle The central idea of Confucian philosophy is REN, i.e. humanity, he explained that REN is to love the people," one could not love only his parents, brothers, sisters and sons," but ought to love the masses extensively.

Character Analysis of the Elder Mrs. Winning of Flower Garden Essay

Character Analysis of the Elder Mrs. Winning of Flower Garden  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      The oppression of tyranny breeds either rebellion or its counterpart, conformity, as was the case for the character Helen Winning in the story "Flower Garden" by Shirley Jackson. The static, intrinsic traits of the Elder Mrs. Winning, which are influential to the outcome of the story, are developed in detail by Jackson's use of description and dramatic scenes. The elder Mrs. Winning is characterized as a woman with an authoritative, domineering personality who is unyielding in her convictions. The elder Mrs. Winning is a sovereign matriarch in her household. After a morning breakfast, as the two Mrs. Winnings "[linger] over a pot of coffee . . . [sitting] together silently" (490?91), the younger Mrs. Winning tries to initiate a conversation. With a curt response, the elder Mrs. Winning cuts her off and "[begins] to move indicating that the time for sitting was over and the time for working had begun" (491). Through this description Jackson demonstrates that the elder Mrs. Winning is accustomed to initiating action, taking charge, and setting the pace for the day's routine. Jackson also develops the trait of leadership in the character of the elder Mrs. Winning by describing the reaction and thoughts of the younger Mrs. Winning in this scene. Jackson states that, "Young Mrs. Winning, rising immediately to help, thought for the thousandth time that her mother-in-law would never relinquish the position of authority in her own house until she was too old to move before anyone else" (491). With this statement Jackson unfolds characteristics of supremacy and power in the personality of the elder Mrs. Winning. While describing another event, a typical af... ... after a big storm, the elder Mrs. Winning asks Helen, ". . . did it wake you?" (509). With this question the elder Mrs. Winning is apparently showing an interest in Helen's potentially interrupted sleep which is a type of worry that was absent in her character in the dramatic scenes that came prior to this event. Portraying an image of respectability by her own insolent standards, the character of the elder Mrs. Winning falls short of being honorable. In reality, her characteristics are despicable. The elder Mrs. Winning is a despotic, narrow-minded woman. Her ideals are immovable, and she is overwhelmingly invasive. She exemplifies absolute self-righteousness. Works Cited Jackson, Shirley. "Flower Garden." Introduction to Literature: Reading, Analyzing, and Writing. 2nd ed. Ed. Dorothy U.Seyler and Richard A. Wilan. Englewood Cliffs: Prentice, 1990.

Failure Of The Weimar Republic Essay -- essays research papers

To what extent is it true to say that "The failure of the Weimer Republic was due to external factors beyond its control and the rise of a German messiah"? In 1933, the Weimer Republic was officially abolished by Hitler, the German 'messiah.' The Weimer Republic was replaced by his opposite, its contrast. From a democratic state to a state ruled by a 'messiah.' Was it inedible that the Weimer Republic would become a failure? Or would different conditions have changed the occurred? There where different external factors the Weimer Republic where forced to face. The actual Republic had neither influence nor any fault to their existence. The first of these factors the Republic faced was the fact that the Republic was introduced following the defeat in the First World War. This was present in the minds of all German people. They where not able to understand how they could have lost a war where they had been told they where beating their enemies. German people where shocked, surprised. It was difficult for them to believe they had not won. Military defeat combined with social distress of the Germans for the loose of war was what gave birth to the Weimer Republic. Therefore, it started under bad conditions. A war which had been believed to be a success but became a failure. As a result of failure in the First World War Germany was forced to sign a treaty, called the Treaty of Versaille. In this treaty, it was recognized that Germany was responsible for the start of the war. This even though not proved was recognized by Germany. The people could not believe it. They where embarrassed at what there country had recognized by signing the treaty. Even though, they had no choice but to sign. As one of the points in the treaty, Germany had to pay a rather large number of reparations. Germany was required to make extensive financial reparations. Difficulty arose in making these reparations. The Republic did not have enough money. The Weimer Republic was not in a good situation. They had a lot of reparations to make and no money to be able to make them. Yet, the Republic managed to survive many difficult years. The putsches, it's early years. Just as it was getting over these 'growing pains,' another crisis occurred for the republic. In 1923, there was the invasion of the Ruhr. This affected the German middle class. ... ...with a monarch. Their parents and grandparents had lived there life in Germany governed this way. They had always known this and no other way. The largest group in Germany, the middle class, many of the mittelstand never gave up with the idea of the Imperial System. They still believed in the Kaiser. In his way of ruling. They did not want to accept a new government; therefore, they disliked the Weimer Republic since its birth. There also where problems with the other political parties. The communist where standing alone as a group. They wished to see the death of The conditions in which the Weimer Republic was born where not the best. After a failure, one the Republic was forced to face. The Republic had to face many external factors, which they had no power upon. These external factors did 'push' the Weimer Republic to its failure. The rise of Hitler also helped the Weimer Republic to fail. He had power over the German people; they believed him and listened to him. Yet, this was not all. There where other factors which also helped the Weimer Republic to fail. All these different points together made the Republic extremely weak, making it inevitable for it to collapse.

Impacts from Space and Mass Extinction Events

Describe concept of faunal succession and use of fossils in correlation and in the subdivision of Earth history. -Principle of Faunal Succession: Strata of Eke age can be recognized by the fossils they contain even if the outcrops of strata are separated by large distances geographically, this only works because species have evolved through time C] older forms of life die out and new forms develop -using the appearance and disappearance of fossils to subdivide geological time Is the science of physiotherapyD. Recognize the qualities that make fossils useful in physiotherapy. – Physiotherapy: each fossil species is said to have a range through geological time 0 it exists in the geological record from the point that it evolves to the point that it becomes extinct E. Identify important historical figures in the development of stereography and physiotherapy. Archbishop of Armada, James Usher (1581-1665) calculated the Earth to be 6000 years old by adding up all the dates mentioned in the Bible and arrived at a date of October 22, 4004 BC as the creation of planet Earth (hard to accept by many people) -Late asses and asses scientists started to conclude that the Earth Is ancient and had undergone much change throughout Its history. This George Xavier (1769-1832) examined the remains of mammoths in Europe concluding they were a once living species that had become extinct F.Appreciate the scale of changes that can occur over geological time scales. – Geological time scale – to represent the changing character of the Earth through time, fossils were used to correlate between different regions and characterize particular periods of Earth's history -Today we have a time scale that divides and bedsides Earth's 4. 6 billion years into various time periods G. List some of the major subdivisions/ ages of the geological time scale and appreciate the relative scale between the Phonetics and the Precambrian.This is due to an extraordinary proliferation of f ossils at the base of the Phonetics in a period called the Cambrian. -Most creatures with hard parts like shells, teeth, and internal skeletons evolved here as they fossil much more readily than soft-bodied creatures -In addition to an increasing biodiversity as new species evolved, many of the new â€Å"hard part creatures† would more readily form fossils. H. Understand how extinction events are linked to the structure of the geological time call. Eras are broad subdivisions that are particularly significant as they represent a grouping of geological periods. They represent times when there has been a major change in the Earth's biosphere. -The base of the Phonetics is defined by the emergence of creatures with hard parts. -The base of the Mesozoic and the Cenozoic is based on the emergence of new species following a mass extinction at the top of the Paleozoic and Mesozoic respectively. -The base of all periods is defined on the emergence of radiation of new species l.List s ome of the major developments in the history of life on Earth. ) At least 30% of Earth's species must be lost 2) It must be across a broad range of geologies, not restricted to any one niche. 3) It must have short/sudden duration (around 1 million years maximum) K. List the â€Å"Big Five† mass extinction events and their order through time. 1) Cretaceous / Polygene (Tertiary) (K/Peg), 65 Ma 2) Late -errant's, 205 Ma 3) Perm / Triassic, 251 Ma 4) Late Devotion, 360-375 Ma 5. Late Ordination, 440-450 Ma L. Distinguish between broad extinction-producing phenomena. ) Biological causes: Organisms being brought together that once lived in isolation can cause mass extinctions (ex. Many of the New Zealand ground dwelling bird fauna were devastated when human hunters and then later European mammals (cats, rats, dogs) were introduced) -The three main modes of biologically induced extinctions: a. Competition between creatures occupying the same ecological niche b. (Excessive) Predation : Predators do not have to do the whole Job, Just drive a population to a low enough level then â€Å"random extinction† can complete the extinction.The idea behind a random extinction is that, although the number of individuals in a species may grow and the species may spread over a wide area, thing ensures the permanent survival of a species. C. Pathogens: disease being introduced to an area by incoming plants or animals 2) Earth-based causes: Extinctions influenced by Earth-based tectonic processes may be caused by changes in continental configuration or changes in atmospheric composition a. Changes in continental configuration: changes in the distribution of continents can have a profound effect.Two major effects of continental configurations: -Changes in climate, ocean cyclist, sea level. Weather patterns and the movement of the oceans are directly linked to the distribution of continents. The Late Ordination extinction -The greater the landmass the lower the diversity. At the moment we have a relatively high biodiversity. This is in part due to the number of continents that are in effect isolated from one another. In times when there is a high degree of continental fragmentation, evolution can proceed in isolation to produce many different species on different landmasses.If plate tectonics cause the formation of a large interconnected land mass there will be more competition between species and lower biodiversity. 0 The Perm/ Triassic Extinction b. Changes in the atmosphere: volcanic activity can also have severe effects. Gases such as carbon dioxide can cause greenhouse warming and aerosols may cause climatic cooling. These can significantly affect the health of the biota c. Extraterrestrial impacts d. Combination of many factors: it is very unlikely that any one factor would be responsible for a global crisis in the biosphere.M. Describe the late Ordination and Perm-Triassic extinction. -Late Ordination: Australia, moves towards the South Pole d uring the late Ordination causing a severe ice age. As water was locked up in the form of glaciers at the Southern Pole, sea level fell. This may have had a severe effect on creatures that live in the shallow water, lose to the continental margins. As the sea retreated off the continental shelf and into the ocean basis shallow marine ecosystems would have been devastated. The Perm / Triassic Extinction (the WORST day for the Biosphere, 251 Ma): At the end of the Permian, plate tectonics had brought all the continents together to form the super continent of Pangaea -Between 95-98% of all species would go into extinction -It hit both ocean- and land-based ecosystems and was less than 1 million years in duration -Many of the common Paleozoic marine creatures would suffer badly through this extinction including trilobites, barbershops, and crinoids.On land, large amphibians and mammal-like reptiles would be badly effected. -Potential causes of the Perm / Triassic extinction (involves a number of events happening at the same time): 1) Continental configuration: drop in biodiversity. The greater the landmass the greater the competition between species. At the end of the Permian, the superscription of Pangaea or â€Å"all lands† would have brought many species into direct competition. 2) Sea level fall: less ocean ridge activity.Sea floor spreading slowed its pace during the Permian, resulting that the oceanic ridges were smaller in size and displaced less water. Consequently oceans retreated from shallow areas into the deeper basin causing problems for creatures that lived in any remaining shallow marine environments. 3) Oceanic stagnation: The close of the formation of Pangaea saw the end of an ice age. Cold polar waters probably disappeared and ocean circulation slowed or stopped. This would have reduced ventilation of deep ocean waters killing off many deeper marine species.In addition occasional overturn of stagnant water could have brought oxygen poor wa ters to shallower marine communities as well. 4) Climate change: Due to the formation of a large landmass, limited would have been much drier and subject to drought. 5) Siberian Traps: massive volcanic activity in Russia: Around 2-3 million kamala basaltic lava were produced within a million years. Carbon dioxide from the volcanic activity and methane caused by melting of gas hydrates would have resulted in greenhouse warming of the planet.In addition, gas emission from volcanoes would have also produced acid rain effects. 6) Possible impacts: Although still very controversial, it is possible that the Earth suffered impacts from space during this time as well. N. Describe the character of extinctions at the K/Peg boundary. Just as the end of the Permian extinction marked the beginning of a new grouping of periods (the Mesozoic) the end of the Cretaceous extinction is likewise so distinct that it marks the beginning of the latest grouping of periods, the Cenozoic. Characteristics: 1) Over 50% of all species on the planet would go into extinction during the k/Peg extinction event 2) One land, few creatures over 25 keg in weight would survive 3) In general, the extinction was even more severe in the oceans with around 80-90% of marine species including the ammonites and marine reptiles going into extinction -A ether and son scientific team, Louis and Walter Olivarez brought the K/Peg extinction crosses the K/Peg boundary in Gobi, Italy.The I-CM clay layer lies directly on top of the latest Cretaceous rocks and was found to be enriched in the element iridium (very rare at the Earth's surface and yet in this layer was enriched over xx above background 0 has now been recorded in many other sections around the world that straddle the Cretaceous. Polygene boundary) -Iridium is known to exist in higher concentrations in extra-terrestrial objects such as asteroids. Olivarez suggested that he clay layer enriched in iridium has been produced by a meteor or comet over 10 k m in diameter impacting the Earth.He suggested further that this impact may have also been responsible for the extinction at the end of the Cretaceous. O. Discuss the evidence used to support the K/Peg impact. 1) Fern spores vs.. Pollen: Ferns are often the first plants to colonize a landscape that has been devastated by fire. In the earliest Polygene (part of what was formerly called the Tertiary), many areas show an increase in fern spores relative to pollen. This suggests that global forest fires may have raged at the end of the Cretaceous paving a landscape open for ferns to spread.This is further supported by high concentrations of soot found around the K/Peg boundary. 2) Tektites: they are thought to be produced during an impact event and they are composed of natural gas. During impact, rock is melted and ejected form the crater. As it travels through the air and cools, it forms characteristic aerodynamic shapes. Many tektites are found at the K/Peg boundary in many different locations, suggesting a massive impact event. 3) Shocked quartz: In many sections around the K/Peg boundary, fragments of the mineral quartz show evidence of multiple fractures.These fractures are thought to be produced when rock is shattered during a high-energy impact. The fragments are called shocked quartz. 4) Tsunami deposits: Tsunami waves leave characteristic sedimentary deposits on inundated shores and as far inland as the waves reach. This feature was found in Mexico, Texas, New Jersey, and the Carolinas suggesting the passage of an enormous wave, far larger than could have been produced by standard tectonic processes.Such a wave could have been generated if an impact had occurred in the ocean. P. Describe the location and probable nature of the K/Peg impact. The distribution of tektites, iridium, shocked quartz, and other potential impact related features was pointing towards a possible centre of activity in the Yucatan Peninsula of Mexico. An oil company had drilled wells in the area and encountered unusual fractures and even melted rock suggesting the area had been subjected to some form of extreme stress. The presence of a crater was finally confirmed when geophysical data revealed a large circular disturbance over km in diameter, the Clubbing Impact Crater -The object responsible for this crater had a shallow angle of entry around 0-30 degrees and is estimated to have been at least 10 km across. -As an analogy, you can think of something the size of Mount Everest hitting the surface of the planet. The energy released by the impact was equivalent to 6. Axes tons of TNT. An estimated 100 kamala of rock was vaporized and released to the atmosphere. Material that wasn't instantly vaporized was thrown out of the crater (the ejects) and Q.Describe the initial and long-term effects of the impact and their environmental consequences. 1) Initial effects (seconds to days) of the impact in the area of the Yucatan Peninsula were significant a. Everything clo se by would have been vaporized b. The intense heat form the blast and the hot debris (including tektites) would have started massive forest fires as suggested by the fern and pollen data c. As the impact occurred partly in the ocean, a massive tsunami would have been generated 2) Longer-term effects (months to decades) of the impact were numerous.Two significant effects were on global temperature and on atmospheric composition. A. Global temperature changes -Dust thrown into the atmosphere would have shut off sunlight for weeks or perhaps months generating a period of cold (a â€Å"Cold House†, lasting weeks to months. The lack of sunlight would also have had severe consequences for plants and photosynthetic algae. -After the dust had settled, water vapor would have remained in the atmosphere acting as a blanket, preventing heat from escaping the Earth. This would have created a greenhouse effect and caused a rise in global temperature. Eventually the excess water vapor woul d be removed by rainfall. However, the temperature of the Earth would continue to rise due to the release of greenhouse gases during impact (a â€Å"Hot House†), lasting years to decades. In particular, carbon dioxide would have been liberated when large quantities of limestone (calcium carbonate, Cacao) would have vaporized during the impact. -The Mesozoic had in general been a warm equable environment. These swings in temperature would have laced a lot of stress on creatures more used to stable climatic conditions. . Acid Rain -High-energy blasts can cause oxygen to combine with nitrogen to form oxides of nitrogen. When these are dissolved in water (ex. Rainfall), it becomes nitric acid. -In addition to the vaporization of limestone as described in (a) above, rocks called evaporates were also vaporized in the blast. Evaporates form when salts precipitate out of solution as the sun evaporates a body of water. This can occur on a vast scale, for example in the Mediterranean S ea, which is closed off at the Strait of Gibraltar.With virtually no input of water from the Atlantic Ocean, high rates of evaporation resulted in the Sea being converted into a vast sultan. This process had also occurred in the Yucatan area. The effect of high-energy blasts on sulfate-rich evaporates is the release of large amounts of sulfur gases. These gases, when dissolved in rainwater, fall to Earth as sulfuric acid. Although the acidity of the nitric- and sulfuric- containing rain was weak and could probably not affect any large animals directly, they would have been affected the acidity of soil and surface ocean.This would have had a devastating effect on plant life and plankton. Thus, the effects from acid rain on the organisms that form the base of the food chain or food web had serious repercussions for all the creatures at higher atrophic levels. R. Consider other potential causes of the K/Peg environmental consequences. -Some scientists remain convinced that another impa ct at the K/Peg boundary (perhaps not loud have been significantly larger than the Clubbing impact, but impacts would NOT have been the only cause.Some factors may be: -During the late Cretaceous, the superscription of Pangaea was starting to fragment. This would have caused changes in oceanic circulation and climate. -Even more significantly, global climate would have been affected by an increase in volcanic activity, in particular, during the formation of the Decca Traps in India, which were highly active at this time. Like the Siberian Traps that occurred at the end of the Permian, this activity would have reduced vast quantities of gases that could have seriously affected the Earth's climate.S. Describe the type and location of potential impostors and rate of meteor influx. 1) Comets are essentially material left over from the formation of the Solar System and are composed of icy material and other debris – effectively â€Å"dirty snowballs† in space. As comets tra vel towards the Sun, the ices vaporize producing the comet's tail. -Two examples of comets are comet Halley, which comes into view of the Earth every 74-79 years, and comet Hale-Bop that was last seen in the night sky in 1997 and will turn in 2380 years. An annual event is the Leonie Meteor Shower, which is visible in Canadian skies in November. This rain of â€Å"shooting stars† is produced as the Earth passes through the debris left behind by comet Temple-Tuttle as it orbits around the sun -There are two comet â€Å"stores† in the Solar System: a) The Keeper belt exists in an area from about the orbit of Neptune to about 50 auk's out (1 AU = 150 million km) -May contain 1 billion (1 x IOWA) comets that are greater than km in diameter. ) The Root cloud is a cloud of comets that exists way beyond the Keeper belt and is only Oakley associated with our sun -May have more than 200 comets with a diameter greater than 500 km with many smaller but still significant in size - It is interesting to note that comets may have been responsible for bringing much of the water and perhaps some of the organic compounds that would lead to the development of life of Earth 2) Asteroids are mostly found in a belt between the orbit of Mars and Jupiter.It is speculated that they may represent the material that might have formed another planet early in the history of the Solar System if it were not for the gravitational effects of Jupiter. Some asteroids are solid, rocky to metallic while others are little more than â€Å"rubble piles† in space. Collisions between asteroids could potentially cause them to be redirected into Earth-crossing orbits. Of those so far mapped, a few are over km in diameter, about 1000 have diameters greater than 30 km and 1 million (alexia) with diameters over 1 km T.List some of the major impact features preserved on the Earth's surface and explain why impact craters appear to be rare on Earth. -Around 100 billion (IXIA 1) objects ente r our atmosphere every rush 0 most of these are burned out at a distance of km above the Earth's surface. These objects are commonly traveling around 11-km/ second. At such speeds, the atmosphere acts like a brick wall. If an object enters at a shallow angle, it may skip like a stone being skipped across a pond and fly back out to space -Early in Earth's history, our planet probably suffered on our planetary neighbors' like Mercury.The evidence of this early bombardment is missing on Earth due to processes of erosion and active plate tectonics. -Until recently (sass's) the possibility of impact on Earth's surface was regarded as improbable. -Craters such as Meteor Crater in Arizona and even the craters on the non were held by some to represent extinct volcanoes and not impact craters at all. U. Describe some of the features and processes of crater formation. Gene Shoemaker was to change this view by studying features such as the material thrown out of a crater (ejects), shocked quar tz, and chemical anomalies, which demonstrated extra-terrestrial origins for these features. -With the aid of satellite imagery, we are now beginning to identify more craters on the surface of our planet. V. Provide examples of Canadian Impact Craters. -Manicuring impact crater (Northern Quebec) – formed about 214 Ma in the Late Triassic. It is km in diameter but was probably as wide as km before glacial erosion stripped away the upper levels. This impact even is thought to be associated with 4 others including Saint Martin Crater (Manitoba) – 40 km in diameter and Architecture Crater (France) – 25 km in diameter. -When the continents are reassembled into their locations during the late Triassic all these craters line up along 22. 8 degrees North latitude over a distance of 462 km. -It is thought that this almost improbable alignment may actually represent a fragmented body that generated several impacts. It is interesting to note that although the effects of th is impact would have been severe, it is not associated with a major mass extinction event W. Describe the hypothesis proposed by Rap and Sheepskin. -They analyzed the number of mass extinctions during the Phonetics and concluded that every 25 million years there was severe stress on the biosphere, sometimes associated with a mass extinction event -There is no known terrestrial geological process that could cause this frequency of problems for the biosphere.So it was suggested that an extraterrestrial source may be to blame 0 comets in the Root cloud were cited as being the most likely culprit -Rap and Sheepskin's hypothesis suggests that every 25-26 million years, something shifts the Root cloud, which causes some comets to fall in towards the Sun and a possible impact with the Earth 0 for this to work, we need to identify a gravity source that can cause disturbances in the cloud on a regular 25 million year basis: 1) Nemesis – Companion Star: This hypothesis proposes that ou r Sun has a companion star way beyond the outer limits of our Solar System whose orbit brings it close to the Root cloud every 25 million years.The gravitational effects of this close pass could cause comets to fall into the inner Solar System. If this body was a red dwarf star or even a black hole, it might be difficult to detect, but even though powerful telescopes such as Hubble have the Nemesis hypothesis, this has an astronomical body (Planet X) that causes shifts in the Root cloud as it orbits around the Sun. In this case, the body y is a planet lying within the bounds of the Root cloud but outside the Keeper belt. Again, no evidence of such a planet has been found. 3) Movement Through the Galactic Plane: In the same way that our planet orbits the Sun, so our Solar System orbits around the center of the Milky Way Galaxy.Galaxies are not Just flat pancakes of stars, they also have â€Å"thickness† -In addition to traveling around our galaxy, our Solar System is also movi ng up and down through it, Every 25-26 million years we pass through the densest part of the galaxy, which contains a higher number of stars and also the most gravitational effects. It is proposed that it is this movement through the dense part of the galactic plane that is responsible for the shifts in the Root cloud and thereby a potential impact related biosphere crisis every 25 million years or so. X. List and describe some recent impacts and â€Å"near misses†. ) Tunas, Siberia None 30, 1908): A large explosion about km above the surface attributed to an extraterrestrial object breaking up I the atmosphere (which is why no crater was found).Fortunately, the area was not populated but people and horses km away were knocked off their feet. The shock wave from the blast traveled around the Earth twice. -In Scotland and Sweden, a light appeared in the sky so bright that you could read books at am without the aid of artificial light. It has been suggested that this might have been a fragment of comet Neck, which was passing close by the Earth at hat time -Over 80 million trees were knocked over covering an area about kamala (compare the area of the Tunas devastation to that of the area occupied by Washington, D. C. ) 2) Asteroid near misses: 1989, 1996, 2009, 2011 -March 22, 1989: A mm asteroid misses Earth by 6 hours.